🎤 Introduction
Welcome to the first episode of Bridging Talks, a cross-cultural business podcast powered by Bridging Connect. In this launch episode, we’re joined by Eunnara Jo, founder of JOEL Localization & Trading, a Seoul-based localisation firm that works with global brands to bridge cultural and linguistic gaps across borders.
In this episode, we unpack her journey, explore the world of localisation, and share powerful insights on doing business globally.
🔹 Episode Highlights:
1. Introduction to Eunnara Jo
A look at Eunnara’s background, international career path, and what led her to found JOEL Localization.
2. Deep Dive into Localization
We discuss the biggest misconceptions around localisation, challenges she’s faced with clients, and how it plays a vital role in business success across cultures.
3. Cultural Insights
From working across Asia and Europe to helping brands avoid cultural missteps — Eunnara shares what it really takes to localise beyond language.
4. Personal Advice & Tools
Eunnara’s go-to books, life hacks, and productivity tips for thriving in a global business environment.
5. How to Reach Eunnara
We close by sharing how listeners can connect with her, follow her work, and learn more about JOEL Localization.
🌐 Guest Info
👤 Name: Eunnara Jo
🏢 Role: Founder, JOEL Localization & Trading
📍 Location: Seoul, South Korea
🔗 Website: joellocalization.com/
💼 LinkedIn: linkedin.com/in/eunnara-jo
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